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What is Subjective Norm (SN)

Chapter 5
Concepts, Cases, and Regulations in Financial Fraud and Corruption
An individual's viewpoint on a specific behavior that is influenced by the views of others (e.g., teachers, parents, spouse, friends).
Published in Chapter:
Perceived Corruption in the Process of the Entrepreneurial Intention: An Extension into the Ajzen's Theory of Planned Behaviour
Mohammad Heydari (Southwest University, China), Yanan Fan (University of Wrocław, Poland), Xiaoyang Li (Southwest University, China), and Kin Keung Lai (Shaanxi Normal University, China)
Copyright: © 2023 |Pages: 47
DOI: 10.4018/978-1-6684-5007-9.ch005
Abstract
Several factors like cognitive attitude, norms, and behavioral control still influence corruption. Ajzen theory states that social and psychological aspects can be antecedents. This research looks into the variables of the theory of planned behavior (TPB) to anticipate the effect of perceived corruption (PC). Considering the primary entrepreneurial deterrent, the dataset is based on 400 Polish graduate students' entrepreneurial intents and behavior who graduated from higher education programs at eight universities in Poland. These three variables were examined for their influence on corrupt perception and behavior. This study explores the attitude and behavior of corruption/fraud by using Ajzen's TPB. This is accomplished by paying closer attention to the impact of cognition attitude (CA), subjective norm (SN), and perceived behavioral control (PBC), which influence the intention to commit corruption. This provides a solid theoretical basis for this research.
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Chapter 59
An Exploratory Study on the User Adoption of Central Cyber Government Office of the Hong Kong Government
Subjective Norm (SN) is one of the independent constructs of the Theory of Reasoned Action (TRA). It is “the person’s perception that most people who are important to him think he should or should not perform the behavior in question” (Fishbein & Ajzen, 1975).
Published in Chapter: An Exploratory Study on the User Adoption of Central Cyber Government Office of the Hong Kong Government; From: Encyclopedia of E-Business Development and Management in the Global Economy
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Chapter 124
User Adoption of Government-to-Employee Portal of Hong Kong Government
Subjective norm (SN) is one of the independent constructs of the Theory of Reasoned Action (TRA). It is “the person’s perception that most people who are important to him think he should or should not perform the behavior in question” ( Fishbein & Ajzen, 1975 AU96: The citation "Fishbein & Ajzen, 1975" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ).
Published in Chapter: User Adoption of Government-to-Employee Portal of Hong Kong Government; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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