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What is Subjective Norms

Chapter 13
Impacts of Information Technology on Patient Care and Empowerment
A person's beliefs about whether peers and people of importance to the person think he or she should engage in the behavior.
Published in Chapter:
Challenges Implementing Telemedicine at Children's Hospital of Philadelphia (CHOP)
Christopher E. Gantz (Drexel University, USA) and David Gefen (Drexel University, USA)
Copyright: © 2020 |Pages: 15
DOI: 10.4018/978-1-7998-0047-7.ch013
Abstract
This chapter discusses the challenges faced by one pediatric medical institution as it worked in partnership with a local school district to provide access to pediatric care through a telemedicine unit embedded in the nurse's office of the various schools within the district. The chapter touches on perceptions the community had about sharing sensitive personal health information in a school setting using mobile technology, fears related to immigration status, and operational issues encountered when deploying a new technology across multiple sites. Despite the challenges, potential benefits to the health and well-being of the community far outweighed the difficulties faced during these early days of telemedicine adoption.
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Chapter 12
Promises and Challenges of Medical Patient Healthcare Portals in Underserved Communities: The Case of Einstein Medical Center Philadelphia (EMCP)
One of the predictors of behavioral intentions in the Theory of Planned Behavior that refers to perceived social pressure to perform or not to perform the behavior.
Published in Chapter: Promises and Challenges of Medical Patient Healthcare Portals in Underserved Communities: The Case of Einstein Medical Center Philadelphia (EMCP); From: Impacts of Information Technology on Patient Care and Empowerment
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Chapter 7
Academic Dishonesty among Engineering Undergraduates in the United States
The perceived social pressure to perform or not perform a particular behavior.
Published in Chapter: Academic Dishonesty among Engineering Undergraduates in the United States; From: Handbook of Research on Academic Misconduct in Higher Education
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Chapter 22
Study of Competences Required for Entrepreneurship and Social Innovation: Comparative Case of Different Mexican Universities
Measures the perceived social pressure to carry out —or not to carry out- entrepreneurial behaviors. In particular, it would consider ‘reference people's’ perception about the decision to become an entrepreneur.
Published in Chapter: Study of Competences Required for Entrepreneurship and Social Innovation: Comparative Case of Different Mexican Universities; From: Handbook of Research on Increasing the Competitiveness of SMEs
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Chapter 9
Contextual Influences on Leader Development Among Natural Scientists in Uganda
Rules that arise from perceived peer pressures to participate or not. For example, a characteristic of technical fields is the despise of social skills training as right-brain skills and an emphasis on learning technical skills as the premium towards performance.
Published in Chapter: Contextual Influences on Leader Development Among Natural Scientists in Uganda; From: Handbook of Research on Andragogical Leadership and Technology in a Modern World
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Chapter 14
Theories behind Mobile Marketing Research
an individual’s behavior which is exposed to social influences
Published in Chapter: Theories behind Mobile Marketing Research; From: Handbook of Research on Mobile Marketing Management
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Chapter 6
Entrepreneur and Religion: An Exploratory Study of Tunisian Entrepreneurs
Assessment that the family circle is based on the behavior of the entrepreneur.
Published in Chapter: Entrepreneur and Religion: An Exploratory Study of Tunisian Entrepreneurs; From: Understanding the Relationship Between Religion and Entrepreneurship
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Chapter 9
An Investigation of Entrepreneurial Intention Among University Students Using the Theory of Planned Behavior and Parents' Occupation
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Chapter 27
Misuse of Online Databases for Literature Searches
Social rules for how people should and should not use technology.
Published in Chapter: Misuse of Online Databases for Literature Searches; From: Handbook of Research on Instructional Systems and Technology
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Chapter 10
Emboldening the Voice of Youth in Entrepreneurship Education
Subjective norms are used to ascertain the respondent's view of what members of his or her network would say if the respondent becomes an entrepreneur. As a result, subjective standards are inextricably linked to social and societal pressure to adopt certain conduct. In this regard, the goals of friends, family, co-workers, networks, and advisors towards the desirability of entrepreneurship are critical.
Published in Chapter: Emboldening the Voice of Youth in Entrepreneurship Education; From: Sustainability and the Future of Work and Entrepreneurship for the Underserved
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Chapter 24
Planning for Integrating Technology
The personal belief that others have expectations that one should behave in a certain way. The belief influences one to behave that way.
Published in Chapter: Planning for Integrating Technology; From: Handbook of Research on Technology Project Management, Planning, and Operations
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Chapter 11
Factors Affecting the Purchase Intention of Indian Youths: Special Reference to the Textile and Clothing Industry
Douglas (1977) AU90: The in-text citation "Douglas (1977)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , defined a subjective norm as a “a kind of belied that people approve or disapprove of certain behavior when undertaking and performing the behavior.”
Published in Chapter: Factors Affecting the Purchase Intention of Indian Youths: Special Reference to the Textile and Clothing Industry; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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