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What is Subscriber Loyalty

Chapter 123
Encyclopedia of E-Commerce Development, Implementation, and Management
A subscriber’s tendency to repurchase item from telecom company once again.
Published in Chapter:
Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Sreenivasan Jayashree (Multimedia University (MMU), Malaysia), and Firoozeh Fouladivanda (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch123
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