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What is Substitutes

Chapter 97
Encyclopedia of E-Commerce Development, Implementation, and Management
Two products or services that are used in place of each other. A consumer will typically substitute to the product or service whose price has decreased.
Published in Chapter:
Fixed and Mobile Broadband, Bundling, and the Future of the Broadband Industry
Carol McDonough (University of Massachusetts – Lowell, USA)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch097
Full Text Chapter Download: US $37.50 Add to Cart
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