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What is Sustainability Strategy

Chapter 7
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
A competitive strategy based on the creation of the business offer through its ethical connotations, namely adding an “ecological value” or “social value” to the product/service it intends to provide.
Published in Chapter:
Sustainable Innovation in Fashion Products: An Opportunity for Italian SMEs
Alessandra De Chiara (University of Naples “L'Orientale”, Italy) and Floriana Iannone (University of Naples “L'Orientale”, Italy)
Copyright: © 2020 |Pages: 27
DOI: 10.4018/978-1-7998-1419-1.ch007
Abstract
The chapter deepens the theme of sustainability in fashion products, exploring the importance of sustainable innovation as a competitive driver. The fashion industry is not exempt from issues related to sustainability, in its economic, environmental, and social sense, since it is one of the most polluting industries in the world, in addition to being often shaken by scandals related to the poor working conditions for many fashion factory workers around the world. Given the relevance of the issue of sustainability in the fashion supply chains, the chapter will provide food for thought on the question of managerial behaviors based on sustainability and deepen the knowledge on the need of a collaborative approach among firms and within the supply chains of the fashion system.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 22
Post-Pandemic Sustainability Strategies for Zimbabwean SMEs
It is a prioritized set of actions that enable the company to operate for a long period of time.
Published in Chapter: Post-Pandemic Sustainability Strategies for Zimbabwean SMEs; From: Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Full Text Chapter Download: US $37.50 Add to Cart
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