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What is TAM Model

Chapter 532
Encyclopedia of Information Science and Technology, Third Edition
Most commonly used theoretical model to explain the acceptance of technology by the markets. It was originally developed for IT solutions.
Published in Chapter:
Marketing Technology Products and Services Using Key Concepts and Current Trends
Eric Viardot (EADA Business School, Spain)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch532
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 11
Investigating Students' Acceptance and Intention to Use Mobile Learning in Moroccan Higher Education
Introduced by Davis (1986) AU85: The in-text citation "Davis (1986)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. for modeling user acceptance of information systems. It provides an explanation of the determinants of computer acceptance that is general, capable of explaining user behavior across a broad range of end-user computing technologies and user populations.
Published in Chapter: Investigating Students' Acceptance and Intention to Use Mobile Learning in Moroccan Higher Education; From: Handbook of Research on Mobile Devices and Smart Gadgets in K-12 Education
Full Text Chapter Download: US $37.50 Add to Cart
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