What is Tamed labour fans

With the rise of game broadcasting appearing in video sharing or streaming platforms, there is a new social phenomenon in which fans or consumers could co-operate with the game companies in their mutual interest. This social phenomenon has further diverged into two types of tamed labour fans, the expert fans in gaming and live-streaming and tamed fans in marketing and socializing in fandom as company agency. This article will investigate the nature of this new role of tamed fan labour and explore how it functions in the fan community, especially in terms of relieving fans' resistance against the game companies and consolidating the fan community by revealing their affinity for their fan. Using the example of a successful Chinese mobile game app, “Tower of Saviour,” this article will shed light on this rethinking of the fan structure, as well as on Chinese fan studies that show how tamed fan labour can benefit game companies in the Chinese cultural context.