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What is Technical Textiles

Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World
Textiles whose purpose is mainly functional rather than aesthetic.
Published in Chapter:
Internationalization in Business-to-Business Markets: The Importance of New Product Development
António Carrizo Moreira (University of Aveiro, Portugal) and Pedro Miguel Freitas da Silva (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-3525-6.ch020
The internationalization of firms is a growing important phenomenon in the Economy. Thus, to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises (SMEs) need to implement new organizational approaches to take on new challenges in international markets. Based on a case study, this chapter reviews the literature on internationalization theories. Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective. The featured case concerns to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.
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New Product Development and the Challenges of Internationalization
Full Text Chapter Download: US $37.50 Add to Cart
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