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What is Technology Acceptance Model for Mobile Services (TAMM)

Chapter 7
Handbook of Research on User Interface Design and Evaluation for Mobile Technology
Extension of the original Technology Acceptance Model to take into account the specific characteristics of mobile services (Kaasinen, 2005b)
Published in Chapter:
User Acceptance of Mobile Services
Eija Kaasinen (VTT Technical Research Centre of Finland, Finland)
Copyright: © 2008 |Pages: 20
DOI: 10.4018/978-1-59904-871-0.ch007
Abstract
Personal mobile devices are increasingly being used as platforms for interactive services. User acceptance of mobile services is not just based on usability but includes also other interrelated issues. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. The model can be used as a design and evaluation framework when designing new mobile services.
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