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What is Technology Adoption Hierarchy

Encyclopedia of Information Science and Technology, Second Edition
“The model…has five steps or phases: familiarization, utilization, integration, reorientation, and evolution. The full potential of any educational technology can only be realized when educators progress through all five phases; otherwise, the technology will likely be misused or discarded…The traditional role of technology in education is necessarily limited to the first three phases, whereas contemporary views hold the promise to reach the evolution phase” (Hooper & Rieber, 1999, p. 253).
Published in Chapter:
How Teachers Use Instructional Design in Real Classrooms
Patricia L. Rogers (Bemidji State University, USA)
DOI: 10.4018/978-1-60566-026-4.ch279
Abstract
“I’ve learned how to use the [insert new instructional technology here], so now how do I use it in class?” From filmstrips and mimeographs, to computer-based simulations and virtual reality, technology seems to dominate teachers’ lives as they master the new instructional media for use in their classrooms. Good teaching and learning practices tend to take a back seat while the focus on mastery of the technology reduces teaching into basic presentations and lectures, a format most easily controlled by the instructor. While most pre-K-12 and post-secondary instructors do develop effective courses in which students learn, many would be hard pressed to describe how they arrive at certain goals and teaching strategies.
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