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What is Territorial Marketing

Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
We mean that set of activities that have as their specific purpose the definition of projects, programs and strategies aimed at guaranteeing the development of a territorial area in the long term.
Published in Chapter:
Modeling Attitudes to Nature, Tourism, and Sustainable Development in National Parks: A Survey of Visitors in the Vesuvius National Park
Ilaria Marotta (University of Naples Federico II, Italy), Fabio Corbisiero (University of Naples Federico II, Italy), and Luigi Delle Cave (University of Naples Federico II, Italy)
DOI: 10.4018/978-1-7998-8231-2.ch037
The chapter, part of the broader debate about the concept of sustainable tourism, pays particular attention to the characteristics and environmental, social, and economic effects of tourist flows in protected natural areas. The concept of sustainable tourism includes all those forms of tourism that are neither invasive nor destructive in relation to natural and cultural resources. The combination of tourism, protected areas, and sustainability is, in fact, a central lever in the analysis of local development processes. Based on the results of the survey, they identify several aspects that make up the profile of users, develop a sustainability index, assess the local impact of tourist flows, and reflect on socio-economic development processes in light of the consequences of the pandemic.
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Effectiveness of Territorial Marketing for the Polish Tourism Brand
Is a strategic approach used to improve the overall development of a specific area, such as a city, region, or even a country. It involves applying marketing principles and practices traditionally used for businesses, to promote and enhance the territory's image and attract various target audiences. These audiences can include: tourists - encouraging tourism through showcasing the territory's natural beauty, cultural heritage, and unique experiences, investors - attracting businesses and investors by highlighting the territory's economic potential, infrastructure, and skilled workforce and residents - improving the quality of life for local residents by focusing on aspects like education, healthcare, job opportunities, and community events.
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Promotion of Heritage Tourism Through Branding and Graphic Communication
The practice of application of the branding and sales strategies, traditionally used for companies, to regions, cities, states, or countries.
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