Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is The Australian Royal Society for the Prevention of Cruelty to Animals (RSPCA)

Chapter 15
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
A non-profit organisation and charity that advocates for animal welfare.
Published in Chapter:
The Role of the Ideology of Animal Welfare in the Consumption and Marketing of Animal-Origin Products
Nick Pendergrast (University of Melbourne, Australia) and Sarah McGrath (Independent Researcher, France)
Copyright: © 2018 |Pages: 17
DOI: 10.4018/978-1-5225-4757-0.ch015
Abstract
This chapter investigates the dominance of the animal welfare ideology and the role it plays in the widespread consumption of animal-origin products. Animal welfare ideology promotes the humane use and slaughter of non-human animals. This chapter includes a literature review on the dominance of the animal welfare perspective. It also analyses how this ideology is reflected and promoted in the marketing of animal-origin products. This is done by exploring the packaging and advertising of the company Harvey Fresh as well as the role of the accreditation of the government-funded non-profit organisation the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in Australia. Their marketing and accreditation are linked to the dominance of the animal welfare perspective and the widespread consumption of animal-origin products.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR