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What is The Fashion and Ethos of modern, individualistic society, formed in significant

Chapter 16
Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives
Articulates the relations between social actors through the appearance and introducing the new category as a hierarchy of meanings (Sant’anna, 2007).
Published in Chapter:
Research Project Future of the Present: The Process and the Importance of Signs Observation into Fashion
Sandra Regina Rech (University of the State of Santa Catarina, Brazil) and Gabrielle Stockey Chinchilha (University of the State of Santa Catarina, Brazil)
Copyright: © 2011 |Pages: 16
DOI: 10.4018/978-1-61520-617-9.ch016
Abstract
This article has the purpose to describe and to report the methodology used by the research project “Future of the Present: an area to analysis and observation of signs”. It will clear up in detail the process of observation, analysis, and interpretation of signs and how new trends are possible to comprehend. It’s necessary to analyze and research different sections, at the same time that the human behavior is studied and also its lifestyle into the most various cultures. Understood as a language, the exploration of the signals issued by the society is a cross-behavioral study guide which enables tangible recommendations for all levels of the market supported by the irrational and emotional trend phenomenon and synthesized in images. It is a very detailed process that requires a lot of work and sensibility in order to see the evidences that the zeitgeist sends and to change them into fashion trends.
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