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What is Role of Storytelling

Handbook of Research on Positive Scholarship for Global K-20 Education
To clarify goals, communicate a vision, generate commitment, foster bonding relationships, and renew a sense of purpose.
Published in Chapter:
The Impact of Storytelling in Leadership
Linda Ellington (Southern New Hampshire University, USA)
DOI: 10.4018/978-1-5225-5667-1.ch010
Tell the organizational story! Take the data of the organization and turn it into real people doing real things and you just might influence education. This chapter demonstrates the relevance of the skills of storytelling and its impact on change. Leaders who tell stories compellingly communicate important messages in a memorable way, develop more effective relationships with those they lead, and create an inspirational culture as their organizations go through positive change. Storytelling does not need to be a foreign concept, as we can all search our own history and experiences of important lessons learned that can be communicated in the form of a narrative. The role of stories and storytelling contribute to a positive organizational approach – positive in the sense of positive psychology, positive organizational psychology, and appreciate inquiry.
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