What is Proactive Personality

Tourist inspiration is an emergent topic. Although studies in the psychology and marketing fields have examined inspiration theory, relevant concepts and measurement tools are lacking for tourist inspiration in the context of tourism. This research reports on two studies: Study 1 employed a literature review to conceptualize tourist inspiration and to develop a scale with satisfactory reliability and validity. In Study 2, the developed tourist inspiration scale was applied to identify the relationship between the antecedents (i.e., openness to experience, proactive personality, and existential authenticity) and consequences (i.e., transcendent tourist experience and tourist satisfaction) of tourist inspiration. The theoretical and practical implications were then presented with suggestions for future studies.