Digital entrepreneurship refers to the practice of starting and operating a business venture in the digital realm. It involves utilizing digital technologies, platforms, and online channels to create, develop, and grow a business. Digital entrepreneurs leverage the internet, mobile devices, social media, e-commerce platforms, and other digital tools to identify opportunities, reach customers, and deliver products or services.
Published in Chapter:
Digital Entrepreneurship: Opportunities, Barriers, Key Drivers
Copyright: © 2023
|Pages: 21
DOI: 10.4018/978-1-6684-8781-5.ch005
Abstract
This chapter discusses the concept of digital entrepreneurship with a focus on its opportunities, barriers, key drivers, and expectations for the future. Today, people are living in a time in which digital transformation and the rapid development of technology are affecting every aspect of their lives. With the emergence of new devices, business models, technologies, and platforms, as well as the advancement of social media and innovative advertising, the transition from employment to entrepreneurship has become easier. Digital entrepreneurship involves enhancing business operations, developing new business models, enhancing business intelligence, and engaging stakeholders and clients. This chapter contributes to the theoretical development of digital entrepreneurship. In particular, it responds to a call to capture the concept of digitalisation in entrepreneurship as well as opportunities, key drivers, existing barriers, and potential areas for future research.