What is Marketing Analytics

1.

Marketing analytics involves collection, management, and analysis such as descriptive, diagnostic, predictive, and prescriptive of data to obtain insights into marketing performance, maximize the effectiveness of instruments of marketing control, and optimize firms’ return on investment ( Wedel & Kannan, 2016 ). Learn more in: The Use of Big Data in Marketing Analytics

2.

Is a systematic process through which marketing business challenges are addressed via the use of data, statistics, mathematics, and technological innovation. Modelling and computer software is used to make marketing decisions. Learn more in: Segmenting the Retail Customers: A Multi-Model Approach of Clustering in Machine Learning

3.

Process of measuring, analyzing, and managing data in order to optimize marketing investments. Learn more in: Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics: A Case Study From QUOT