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What is Storifying

Handbook of Research on Examining Cultural Policies Through Digital Communication
The composition of a story from real or fictitious sources so as to create change in the listener’s, viewer’s, reader’s and user’s emotions, thoughts, and behaviours in the desired manner.
Published in Chapter:
The Use of Cultural Factors in Storytelling in Digital Advertising: The Case of Turkey
Gülay Öztürk (İstanbul Commerce University, Turkey)
DOI: 10.4018/978-1-5225-6998-5.ch003
In today's world in which an economy of attention is dominant, brands have recently come to utilize the power of stories so as to make sure that their brands create an impact on their target audience among millions of other advertising messages. By focusing on the case of Turkey and relying on a descriptive literature review approach, the goal of this study is to show how storytelling is used by brands in the ever-increasing digital advertising studies, and why the use of cultural factors in this communication process is significant, and what are the important points in this process.
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