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What is Thought Listing Procedure

Chapter 27
Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
A social psychological procedure for cognitive response evaluation technique used by researchers to gather the cognitive responses of individuals. After exposing subjects to a message, the researcher asks subjects to list the thoughts that ran through their heads during message presentation. Each thought or cognitive response can then be examined to see whether respondent thoughts are consistent or inconsistent with the message and ultimately how effective a particular message may be.
Published in Chapter:
Audience Replies to Character Blogs as Parasocial Relationships
James D. Robinson (University of Dayton, USA) and Robert Agne (Auburn University, USA)
Copyright: © 2010 |Pages: 13
DOI: 10.4018/978-1-60566-368-5.ch027
Abstract
News anchors, talk show hosts, and soap opera characters often become objects of parasocial affection because of the nature of these program genres. This chapter explores the concept of parasocial interaction by focusing on audience replies to blog posts made on behalf of a TV character, Jessica Buchanan of ABC Television Network’s One Life to Live show. The authors employ communication accommodation theory to illuminate the concept and to identify specific communicative behaviors that occur during parasocial interaction. The chapter presents evidence of parasocial interaction within the blog replies and audience accommodation to the blog posts. Analysis suggests that parasocial interaction is the mediated manifestation of the relationship dimension inherent in television messages and used by audience members in much the same way it is used during face-to-face interaction.
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