The seasonality of tourist destinations results from the concentration of tourist activities in short periods of time (i.e., a few months); this peak in tourist demand causes inefficient use of tourist infrastructures and overload in the ecological, social and cultural systems of destinations.
Published in Chapter:
Insular Tourism: Profile and Consumption Patterns of an International Football Event Held in Madeira Island
Margarida Mascarenhas (Faculty of Human Kinetics, University of Lisbon, Portugal & Research Centre for Tourism, Sustainability, and Well-Being (CinTurs), University of Algarve, Portugal), Bruno Rodrigues (Faculty of Human Kinetics, University of Lisbon, Portugal), Ivo Sousa-Ferreira (Statistics and Applications Center, Faculty of Sciences, University of Lisbon, Portugal), and Elsa Pereira (School of Education and Communication, Research Centre for Tourism, Sustainability, and Well-Being (CinTurs), University of Algarve, Portugal)
Copyright: © 2020
|Pages: 22
DOI: 10.4018/978-1-7998-3156-3.ch016
Abstract
This chapter aimed to analyse the profile and patterns of consumption of non-resident spectators of a sporting event that took place in an insular tourist city: Funchal (Madeira Island, Portugal). Data collection was performed at the entrance of the football stadium where 108 (n) spectators were randomly surveyed. Data were analysed based on descriptive and inferential statistics. Results showed that on average, each tourist spent 231 euros in the city; the highest cost was due to accommodation and secondly to tickets; ‘arrival time at the stadium' was the variable that most positively influenced the total expenditure; individuals with higher education/wage levels had a greater predisposition to spend more money on food/drink and accommodation. As spectators' opinion on the city/stadium showed high levels of satisfaction, the event improved the visitors' perception and image of the city. This study highlights how sporting events can increase the insular tourism. Future research should replicate this study in similar events hosted in comparable destinations.