What is Social Media Engagement

1.

Level of involvement with the page and its content. This is a particularly important variable to be considered by social media managers, as it is related to loyalty, satisfaction, interest, and behavior, among other behavioural factors. Learn more in: Tourist Social Media Engagement: Conceptualization and Indicators

2.

It stands for customer engagement done through social media networks. The customer buys products from their social media accounts, communicates with the brand, shares their thoughts about the brand or product on their social media account. Learn more in: Examination of Empirical Studies on Customer Engagement, Online Engagement, and Social Media Engagement

3.

A quality of user experience with web-based technologies that enable users to interact with, create, and share content with individuals and organizations in their social networks. Learn more in: Customer Engagement: From Social Shoppers to Social Learners and Collaborators

4.

An online platform where users can chat, share videos and pictures, companies use for marketing purposes and others. These activities are superficial as measures of engagement in social media. Learn more in: Customer Satisfaction on Social Media Marketing in Malaysian Hospitality Industry

5.

Consumer engagement behaviour with content on social media platforms. Consumers can create brand content or view, comment and share brand or peers’ content. Learn more in: The Role of Customer Engagement in the COVID-19 Era