In psychology, the theory of planned behaviour (abbreviated TPB) is a theory that links one's beliefs and behaviour. The theory states that attitude toward behaviour, subjective norms, and perceived behavioural control, together shape an individual's behavioural intentions and behaviours. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It has been applied to studies of the relations among beliefs, attitudes, behavio AU19: Anchored Object 1 ural intentions, and behaviours in various fields such as advertising, public relations, advertising campaigns, healthcare, sport management, and sustainability.
Published in Chapter:
Digital Muslimahs: ICTs and Changes of Minority Women in Greek Thrace
Keratso Georgiadou (Democritus University of Thrace, Greece)
Copyright: © 2020
|Pages: 16
DOI: 10.4018/978-1-5225-9304-1.ch007
Abstract
The rationale of this chapter is to help to fill the gap observed in Greek literature on Muslim minority women in Greek Thrace regarding their contact with ICTs. The study contributed to the increase in empirical research among 137 minority women, in both technology acceptance model (TAM) and the theory of planned behavior (TPB) methods, to pinpoint that Muslim minority women in Greece show a behavioral intention towards computer use that aligns with Western attitudes. The research appraised the positive aspects of computer training, as concern the character and depth of empowerment experienced by 28 minority women. Additionally, the research looked into the reflections and views of key informants about the potential of computer education to encourage the social integration of women. It can be concluded that access to ICTs gives women the ability to find a more forceful voice at a societal, national, and international level.