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What is Transition Country

Chapter 25
Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
Countries of Central and Eastern Europe undergoing transition from planned to market economy.
Published in Chapter:
Internationalisation Strategies of Latvia Entrepreneurs: Cases of STENDERS, Munio Candela, Trousers London, and Primekss
Arnis Sauka (Stockholm School of Economics in Riga, Latvia) and Laima Auza (Financial and Capital Market Commission, Latvia)
Copyright: © 2015 |Pages: 15
DOI: 10.4018/978-1-4666-8348-8.ch025
Abstract
By exploring the entrepreneurial patterns of ‘born globals', this chapter aims to explore the international market entry modes as well as develop recommendations for an international expansion strategy for companies attempting to enter global markets. Empirically chapter draws on the four case studies of born globals that originates from Latvia. The companies are: Stenders- manufacturer of natural bath and cosmetics; Munio Candela- handcrafted candle manufacturer; Primekss - industrial flooring manufacturer; and manufacturer of premium jeans wear Trousers London. We explore the international pathways of these companies focusing on general characteristics of these firms, target market and foreign entry modes selection. Finding of this study might be relevant both to companies that are on their way to develop strategy for international expansion as well as policy makers in order to make informed decision on investments to support international orientation of local SMEs.
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