What is Transmedia Narrative

This chapter presents action research based on the transformational design of a young adult novel (Υ.Α.) into an alternate reality game (ARG) on Instagram and its implementation as an extra-curricular activity. The Y.A. novel, The Deer of Rhodes, by K. Stoforos, was selected according to specific criteria, among which of major importance was the smooth integration of local history elements in it. The action research explored the relationship between students' participation in the activity and their attitudes toward literature, their acquisition of certain historical knowledge, and the strengthening of their computational thinking. The assessment of the action research was based on the monitoring of the students' engagement during the implementation, the recording of their performance in embedded tests, and the statistical analysis of their responses in the questionnaire that was handed out after the implementation.