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What is Transmedia

Encyclopedia of Information Science and Technology, Fourth Edition
Complex communication interaction based on multimedia, multimodal, multiplatform, intertextual human communication, in which each medium or platform has a distinct role to play in communicating the complete content. This interaction acquires meaning with each participating element by rebuilding the fragmented discourse.
Published in Chapter:
Transmedia and Transliteracy in Nemetical Analysis
Michael Josefowicz (Nemetics Institute Kolkata, USA), Ray Gallon (The Transformation Society, France), and Maria Nieves Lorenzo Galés (The Transformation Society, Spain)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch563
Abstract
The increasing diversification of interconnected media platforms, which provide a complex discourse, demands an effective use of the space that is now called “transmedia”. This article provides terms and definitions for transmedia and for the new set of personal skills and abilities required to participate in it: “transliteracy”. It also presents the nemetic system, which facilitates analyzing, tracking and visualizing communication interactions in virtual transmedia environments. Learning to use these new media platforms requires skills beyond the traditional listening and reading, to be able to integrate multiple messages in multiple codes, as an essential skill both for personal and professional communication. This transliteracy is a complex ability of intertextual navigation, the strategy for coding and decoding the multidiscourse in the digital ecosystem.
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A Narrative Journey Through Faith and Literacy
A theoretical and descriptive term for the ways in which stories and ideas are carried out across multiple platforms and media, including concepts of branding.
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Brand Fandom Insights: Marketing Themes and Trends From Practitioners
Storytelling across platforms, immersive experiences, collective intelligence, as well as problem-solving.
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Playing With the Dead: Transmedia Narratives and the Walking Dead Games
The telling of a single story or experience across multiple platforms, mediums, and formats.
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The Use of Cultural Factors in Storytelling in Digital Advertising: The Case of Turkey
Using the traditional and digital media in accordance with their format for the same goal for the sake of a commercial message that one would like to deliver.
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Branded Content: Analysis of Case Studies and Measurement of Its Effectiveness Using Neuromarketing Techniques
Narrative in which a story is developed through multiple media channels, platforms and communication formats, relying on the interaction of the audience.
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A Nemetic Model for Transmedia Organizational Literacy
Complex communication interaction based on multimedia, multimodal, multiplatform, intertextual human communication, in which each medium or platform has a distinct role to play in communicating the complete content. This interaction acquires meaning with each participating element by rebuilding the fragmented discourse.
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Developments and Global Trends in the Education and Business Sectors in the Post-COVID-19 Period: The Mexican Case
The technique of telling a single story across multiple platforms and formats using current digital technologies.
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The History of Branding Narratives: From Oral Culture to the Digital Age
Act of maintaining the narratives in various multimedia environments and communication channels. Even though the narratives keep going in different channels, the pieces of the narrative complement each other and move in harmony.
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Sci-Fi Fandoms in the Digital Age: Star Trek, Star Wars, and Doctor Who Fandoms and Social Media
Creative works that span numerous, distinct platforms, which all contribute in some aspect to the overall story. Transmedia storytelling can include movies, TV shows, books, comic books, websites, social media accounts and campaigns, promotional materials, in-person events, and contests. Transmedia works are typically either under the IP for the creative work, i.e., licensed by Disney, or are created by fans.
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An Autoethnographic Approach to Adaptations and Limitations in Comics
The practice of storytelling across forms/platforms of communication; specifically, the treatment of the same or similar stories or themes across media.
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Gender Construction in Transmedial Narration: Star Wars Transmedia and Fandom
A narrative that allows a concept or a message to meet with the user in a complementary manner through different media.
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The Holon/Parton Structure of the Meme, or The Unit of Culture
A narrative extended across more than one media (e.g., across a movie, novel, videogame, nonfiction documentary and so on). Adaptations of a narrative from one media to another (e.g. novel-to-film) and prequels and sequels in the same media are not transmedia (see: Dena, 2009 ; Jenkins, 2011; Polson, Cook, Brackin, & Velikovsky, 2014 ; Kerrigan & Velikovsky, 2015 ).
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From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement
Concept of transmedia has used by Henry Jenkins, first. Transmedia is regarded as a skill of telling on-the-fly data on different platforms with digital technology support. However, in the process of understanding transmedia, it is seen as an insufficient description to consider the concept as media use within a multi-platform. In this context, it is important to pay attention to the media, as well as to understand what is described.
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Reflection of the Cultural Values in Animation Stories Into Transmedia
Defined as a narrative or project that combines multiple media forms.
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Spanish Culture as a Key Aspect of the Content of the Brewing Industry
Commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine different types of prints or prose text, graphics and animation, or work across multiple platforms.
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Transmedial and Transformational Practices in Comics Work
The merging of stories and content across media, often with commercial purposes.
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