What is Trolling Magnitude Scale

This chapter seeks to explore the role media content ratings play in the age of “Internet trolling” and other electronic media issues like “sexting.” Using ANOVA to validate a four-factor approach to media ratings based on maturity, the chapter finds the ability of a person to withstand various media content, measured in “knol,” which is the brain's capacity to process information, can be used to calculate media ratings. The study concludes it is feasible to have brain-computer interfaces for PCs and kiosks to test the maturity of vulnerable persons and recommend to parents/guardians or cinema managers whether or not to allow someone access to the content they wish to consume. This could mean that computer software could be programmed to automatically censor content that person is likely to be distressed or grossly offended by. Public policy issues relating to these supply-side interventions are discussed.