What is Tropicalization

Cultural and language barriers are being primarily conceived to protect firms and regions for external competitors. But this protection is novice for the business in the long term, as organizations lose competitivity and efficiency in internationalized markets. The purpose of this chapter is to propose a theoretical four-helix model focused on CSR with the final goal of reducing poverty and economic imbalances to transform societies and give their populations a greater quality of life. Transformation process accelerated with the use of ICTs in a global market.