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What is Trust on Foreign Vendors

Chapter 115
Encyclopedia of E-Commerce Development, Implementation, and Management
It is defined as the perception by consumers about an international online shopping store that is based on external information events like advertising and word-of-mouth communication.
Published in Chapter:
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
Pingjun Jiang (La Salle University, USA) and David B. Jones (La Salle University, USA)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch115
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