The subjects of the TV serials process people's hopes, miseries, life struggles and events that can happen to similar people at the same time. The television serials, in the form of a play in the context of certain rules, are produced by the principles of keeping the program alive with the mystery and curiosity that they have created around the feeling of curiosity. Therefore, at the end of each episode, the viewer is carried via arousing curiosity to the next episode. TV serials include messages and they are produced for acceptance and adoption. Television serials, however, must also be constructed in accordance with the social rules of the countries in which they are published, and the characters, events and relations contained therein must be in accordance with these rules. Because the audience accepts the subjects and the characters that they regard as close to themselves.
Published in Chapter:
From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement
Nursel Bolat (Ondokuz Mayıs Universty, Turkey)
Copyright: © 2019
|Pages: 19
DOI: 10.4018/978-1-5225-5357-1.ch021
Abstract
Brands places products in the narrative series as part of the narrative, in the series on traditional media intended to reach the consumer. While television commercials are progressing along with narrative narration, transmedia presents the synergistic and co-ordinated nature of storytelling with entertainment, in a concerted and interrelated manner in different media circles. With transmedia storytelling, the customer is voluntarily involved. After studying transmedia narrative and transmedia narration, narration of transmedia on sample series, narration of continuing story of products in different media without placing product in serials is examined.