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What is TV Soap Opera

Chapter 7
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
A type of television product that has a series cycle connected by a logical common composition.
Published in Chapter:
TV Soaps Influence on the Attitudes of Kazakhstani Women Towards the Represented Turkish Way of Life
Aizhan Rymbayeva (KIMEP University, Kazakhstan)
Copyright: © 2019 |Pages: 18
DOI: 10.4018/978-1-5225-8491-9.ch007
Abstract
Open market relations opened the opportunity for media representatives to deliver their products worldwide. Thanks to this tendency, TV products became more than entertainment. They are used as a persuasive medium abroad. Turkish TV soaps are the subject of this study. The research further discusses the perceived influence of Turkish TV soaps on Kazakhstani female audience towards the represented Turkish way of life. This study used qualitative in-depth interviews to collect data during August of 2018. The implications are discussed in relation to social learning theory and uses and gratifications theory.
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