What is Unified Model of Adoption and Use of Technology (UTAUT)

Though the transformative impact of analytics on supply chain is beyond doubt, however, analytics in itself is not leading to improvement in supply chain performance, leading to ‘Productivity paradox'. This is of concern to practitioners as analytics is needed to improve supply chain performance to achieve competitive advantage for the firm . For researchers, it is of interest to develop a comprehensive framework to study the conditions in which adoption of analytics in supply chain successfully transforms performance. This paper proposes a research framework to study the “perceived benefits” and the “facilitating conditions” of successful adoption. Based on the research findings the paper tabulates the perceived benefits of analytics on supply chain performance, aligned to the SCOR model. Based on findings of “facilitating conditions” the paper proposes that presence of “Extended Supply Chain”, “Information System capability” and a suite of “Digital technologies” is necessary to harness the insights of analytics, for achieving improved supply chain performance.