What is Unified State Test (Edinyi Gosudarstvennyi Eksamen)

On the basis of its own hypotheses and analysis of foreign studies, the author determines how the informational and motivational functions of rankings have impact on Russian universities' student choice. The analysis of the rankings position of universities and some of their key performance indicators (the foreign students number, the quality of applicants) showed there is not any direct correlation between them. According to the author, in order to maximize the effectiveness of rankings, it is necessary to improve the ranking methodology, to develop universities' decision-making processes based on the rankings results, and to create customer culture on the rankings results using.