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What is Unique Experience

Industrial and Managerial Solutions for Tourism Enterprises
An experience which is exceptionally different from others, thus creates a feeling of excitement, curiosity, interest, contentment and makes the experience memorable. Receiving such an experience will give the individual an impression of being valued highly and build differentiation and preference for the presenter.
Published in Chapter:
The Restaurant Industry in the New Era: What Is Ahead for Businesses and Research?
Perran Akan (Doğuş University, Turkey)
Copyright: © 2020 |Pages: 16
DOI: 10.4018/978-1-7998-3030-6.ch007
Food production and consumption have shown significant changes in the recent past. These phenomena reflect on the restaurant industry, which is a major setting for food consumption. Restaurant customers now are more concerned about their health, more value conscious, digitally involved, demanding for more convenient and individualized service, and above all not only expect a meal but a “unique experience” from a restaurant. All these factors present challenges for businesses and oblige them to adapt their strategies and policies accordingly. Restaurant characteristics affecting customer choice is an extensively researched subject. The current trends shaping customers' lifestyles and preferences have made it necessary to update and make modifications to the restaurant choice criteria used in prior research. Restaurant managers also must identify the new customer needs and expectations. Up-to-date research will provide valuable information to businesses in this area to adapt their strategies accordingly and ensure the sustainability of their business.
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More Results
The Importance of Happiness and Well-Being Experience in Health: The Case of Vidago Palace Thermal Spa
Characteristic of one person or thing, and so serving to distinguish it from others.
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The Technological Power of Mysticism: A New Approach to Management of Religious Destinations
Exhilaration that cannot be obtained from anything else.
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