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What is Universe

Handbook of Research on the Impact of Fandom in Society and Consumerism
The narrative world in which the story takes place.
Published in Chapter:
Sci-Fi Fandoms in the Digital Age: Star Trek, Star Wars, and Doctor Who Fandoms and Social Media
Gabrielle T. Loehr (Fielding Graduate University, USA), Lee Shackleford (University of Alabama at Birmingham, USA), Karen Elizabeth Dill-Shackleford (Fielding Graduate University, USA), and Melody Metcalf (Fielding Graduate University, USA)
DOI: 10.4018/978-1-7998-1048-3.ch015
Abstract
This chapter discusses the evolution of the Doctor Who, Star Wars, and Star Trek fandoms from their beginnings to their current releases. These brief histories highlight how fans communicated with each other before social media and how those communications changed with the advent of the internet and social media. The dynamics of online groups, individual behavior in online groups, and the life cycle of a group are all discussed before moving onto trolling and the spectrum of online incivility. Overall, most of the trolling that occurs in sci-fi fandoms comes from devotion to the franchise rather than from the desire to be divisive or negative. However, some online incivility is solely guided by sexism, racism, and the desire to sow social discord. Two examples of sexist and racist fan behavior from Star Wars: The Last Jedi illustrates the different motivations of fandom trolls as well as ways to respond. Although every fandom is different, group behavior is predictable thus insights from these iconic sci-fi fandoms can be applied to many different fandoms.
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