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What is University Strategy

Handbook of Research on Trends in European Higher Education Convergence
An institutional set of correlated elements – objectives, resouces, alternatives, terms, ways of doing things, plans,results developed to enhance the competititve advantage.
Published in Chapter:
Convergence of Quality Management Approaches: Self-Development Process
Magdalena Platis (University of Bucharest, Romania)
DOI: 10.4018/978-1-4666-5998-8.ch005
Abstract
In all evaluations of universities, either of programs, schools, or the institution as a whole body, the starting point is the self-evaluation report. Its importance is crucial since all the recommendations and conclusions are based on its content. The purpose of this chapter is to reveal the importance of the self-development process as part of the self-management strategies that need to be implemented in higher education universities, in the context of the quality assessment procedures. In the contemporary context, the process of university development has to be understood as a self-development process, taking into consideration all the reforms and changes generated since the the Bologna Declaration (1999). Therefore, it is important to reveal the characteristics of the process of self-development for the higher education institution, to identify most relevant methods of management development, and to explain how self-management strategies can be supported for universities to become better off. In addition, the concept of quality convergence is expressed on the basis of the self-development process.
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