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What is Unsought Products

Chapter 61
Encyclopedia of E-Business Development and Management in the Global Economy
products selected by consumers on the spur of the moment without prior intent and often without full evaluation of the purchase decision; often referred to as impulse purchases
Published in Chapter:
Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles
Tony Pittarese (East Tennessee State University, USA)
Copyright: © 2010 |Pages: 9
DOI: 10.4018/978-1-61520-611-7.ch061
Abstract
Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.
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