It has been one of the most discussed dynamic theories in Nordic School and International Business Studies. It explains the process of internationalization of companies. It explains how organizations learn and the impact of learning on the companies’ international expansion. This theory defends that the companies’ internationalization process is carried out in stages, from non-regular exports to the establishment of companies abroad.
Published in Chapter:
Seeking Opportunities: Challenges Faced by a Small “Born Global” Company
Ana Inês (University of Aveiro, Portugal), Maria Hespanha (University of Aveiro, Portugal), Patrícia Pires (University of Aveiro, Portugal), Andreia Almeida (University of Aveiro, Portugal), and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: © 2021
|Pages: 24
DOI: 10.4018/978-1-7998-4303-0.ch005
Abstract
New types of companies have emerged, known as “Born Globals” (BGs), transitioning and internationalizing early and rapidly. They have attracted scholarly interest because their involvement in international sales from the moment of inception contradicts the more traditional perspectives on internationalization. This chapter explores a gap in the literature on BG micro-enterprises' behavior on their internationalization trajectory. It analyzes the case of a micro-company based in Aveiro, Portugal that follows a passive internationalization path to embrace a BG's typical behavior. The behavior of this micro-company is examined to illustrate how a BG can find new opportunities abroad and take advantage of them, the main entry modes and marketing strategies adopted in the early and rapid internationalization process, the importance of networking and growth strategies, and the role of the CEO in the internationalization process. This chapter adds value by explaining how a micro-enterprise manages to overcome its passive behavior and evolve into a BG company.