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What is User-Centered Computing

Encyclopedia of Information Science and Technology, Third Edition
Knowledge of human users and the social context in which systems are expected to operate become integrated into the computer science agenda, even at the earliest stages of research, design and development.
Published in Chapter:
Social User Experience for Effective Mobile Advertising
Stavros Asimakopoulos (Lancaster University Management School, UK), Frank Spillers (Experience Dynamics, USA), George Boretos (Global Forecasting Solutions, UK), and Zhengjie Liu (Dalian Maritime University, China)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch134
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