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What is User-Generated Content (UGC)

Applications of Artificial Intelligence in Wireless Communication Systems
UGC is the combination of all types of content, such as images, videos, text and audio that has been posted by users on online platforms. These platforms may include social media, discussion forums, blogs etc.
Published in Chapter:
Metaverse: Interdependent Architecture and Applications
Richa Gupta (Keshav Mahavidyalaya, University of Delhi, India) and Vinita Jindal (Keshav Mahavidyalaya, University of Delhi, India)
DOI: 10.4018/978-1-6684-7348-1.ch005
Abstract
Metaverse is the future of internet and an amalgamation of VR, AR, blockchain technology, AI, and 5G, and beyond. Metaverse can be seen as a self-sustaining system with its economy, structure, and trade of virtual items. Currently, there is no common platform for this in a decentralized manner. Thus, there is a need for an interdependent architecture that can provide interaction amongst layers. This chapter focuses on a seven-layered architecture that is simple to comprehend theoretically but cannot represent the true essence of all aspects of Metaverse. Hence, a novel interdependent architecture that includes physical and virtual world interaction is proposed in this chapter. Next, some potential applications and services of Metaverse are discussed. Later, two case studies, that of a virtual city and a virtual university campus using Metaverse, were analyzed based on the proposed architecture. Finally, the chapter is concluded with the open issues and challenges faced while dealing with Metaverse.
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Teacher Professional Development in the 21st Century: How Social Media Has Revolutionized the Practice
It refers to original videos, images, web articles, blogs, and other forms of content published on social media platforms.
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Detecting Fake News on Social Media: The Case of Turkey
Content that is produced and circulated by Internet users yet is not checked by any authority.
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Smart Tourism and Local Heritage: Phygital Experiences and the Development of Geotourism Routes
Any form of multimedia content generated and posted online by unpaid users or contributors, widespread with the democratization of digital media supported by the Web 2.0. These contents, associated with an increasing mobility in internet access, can be of any type (text, audio, video, image), and are broadcast through a series of digital platforms (website pages, image viewers/organizers, social media platforms and other kinds of online interaction).
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Search Engine Optimization
Any form of digital content such as images, video, status updates or blogs that is produced and shared by users of an online service or website, often made available via social media websites.
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Assessing the Power of Social Media Influencers: A Comparison Between Tourism and Cultural Bloggers
Online contents created and diffused directly by the users, who are not necessarily expert professionals.
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Social Media Applied to Tourism and Hospitality: The Case of Hotels in the Porto Metropolitan Area
Digital content that is produced and shared by end users of an online service or website (also known as consumer-generated media).
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Exploring the Integration of User-Generated Content in Media Organizations Through Participatory Journalism
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Marketing and Open Innovation: Toward Sustainable Innovation (SustaINovation)
All digital forms of content that have been curated or created by numerous users on various online platforms.
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Theory and Practice of Search Engine Optimization
Any form of digital content such as images, video, status updates or blogs that is produced and shared by users of an online service or website, often made available via social media websites.
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Social Media as Storytelling Destination Communication Channels: The Case of Fátima Sanctuary
All types of content, such as images, videos, text, and audio, that has been posted by users on any online platforms.
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Dynamics of User-Generated Content in Industry 4.0
UGC is an online user activity that involves the expression of individual thoughts, ideas and feedback about what it has experienced with a product or brand.
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Fashion Brands and Social Networks: Influencers' Narratives, Sponsorship, and Consumers' Engagement
Any type of brand-related digital content, in the form of texts, posts, video, comments, reviews, tags, photos, likes and similar, which is created by users and hosted online.
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Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity
User-generated content is any content created by the audience. The user-generated contents are contents posted on the Web by the users rather than advertising agencies.
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Brand Fandom Insights: Marketing Themes and Trends From Practitioners
Media content (text, images or video) generated by users.
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