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What is User-Generated Contents (UGC)

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Any form of content made by users of an online system or service that has been shared and is publicly available to other users.
Published in Chapter:
Deepening the Use of Social Media and Tourism Travel Behaviour
Cláudia Ribeiro de Almeida (University of Algarve, Portugal), Célia M.Q. Ramos (University of Algarve, Portugal), Maria del Mar Alonso Almeida (Autonomous University of Madrid, Spain), Paula Odete Fernandes (UNIAG, Instituto Politécnico de Bragança, Portugal), and Lucas Estrada Gamarra (University of Algarve, Portugal)
DOI: 10.4018/978-1-7998-1947-9.ch005
The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.
Full Text Chapter Download: US $37.50 Add to Cart
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The Role of Social Media in Shaping Tourists' Travel Decisions: Multi-Functional and Multi-Level Effects of Wechat Among Individual Chinese Outbound Tourists
Any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media created by consumers or end-users of an online system or service and is publically available to other consumers and end-users.
Full Text Chapter Download: US $37.50 Add to Cart
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