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What is Vertical Product Differentiation

Chapter 6
Dynamic Perspectives on Globalization and Sustainable Business in Asia
A model that displays the relative mind distance that a customer needs to travel from his preferred price position to the nearest available price position on offer.
Published in Chapter:
Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market: Business Model Through Value Perspective
Abhijit Sarkar (Sikkim Manipal Institute of Technology, India), Ajeya Jha (Sikkim Manipal Institute of Technology, India), and Diganta Mukherjee (Indian Statistical Institute, India)
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-7095-0.ch006
Abstract
The concept of business model has been deliberated upon from the value delivery mechanism perspective. The term value has been considered from the perspective of quality and price. The value perception of the Indian transporters and the value offerings of the top three truck manufacturers in India have been considered in this chapter. Value (in terms of quality and price) perception was observed to be different for separate category of customers. It was also found that the business model for offering value to customers was different as manufacturers were differently focused across tonnage segments of the market.
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