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What is Videaste

Popular Representations of America in Non-American Media
A neologism derived from the words “video” and “cineaste.” It is used to differentiate film entrepreneurs who used conventional cinematic paradigms (celluloid technology) from those who use the video technology in their production of films. The term is mostly used in a derogatory sense. Videastes are sometimes arguably viewed as “makers of images” while cineastes are “real and respectable” filmmakers.
Published in Chapter:
America in the Camera Obscura of Nigerian “Videastes”: A Study of Peters Roberts' 30 Days in Atlanta and George Kalu's Life is Hard in America
Floribert Patrick C. Endong (University of Calabar, Nigeria)
Copyright: © 2019 |Pages: 25
DOI: 10.4018/978-1-5225-9312-6.ch004
Abstract
This chapter argues that, as a popular culture and a reflection of the Nigerian society, Nollywood films remarkably relay the popular myths prevailing in Nigeria. Their representations of foreign countries – notably America – are bound to be both a product and a reflection of popular myths shared by the Nigerian populace on those countries. In tandem with this, Peters Roberts' 30 Days in Atlanta and George U. Kalu's Life is Hard in America, mainly relay most Nigerians' perceptions of America. They present America as a promised land and a heaven, as well as a land of gun-happy people and a country of questionable freedoms. Given the fact that the stereotypes mentioned above similarly abound in many – if not the majority of – Hollywood film productions, one is tempted to argue that many Nollywood film directors' representations of America are not so much different from the ones constructed by their Hollywood counterparts. In other words, it is not incongruent that many Nollywood film directors simply relay Hollywood films' representations of America, thereby naturalizing or endorsing myths such as the American dream.
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