What is Video on Demand

The arrival of Netflix in Spain represents a complete revolution in the distribution and consumption of audiovisual content. The platform has not limited its offer to what is already available in its catalogue, but has boosted the international distribution of some Spanish productions, which were already available on local channels. At the same time the platform has established alliances with relevant production companies in Spain to create new products, providing them with the imprimatur of Netflix. The two-way relationship between Netflix and Spain, to which this chapter applies an ample and up-to-date analysis, offers an interesting glimpse at the penetration and influence of the one of the largest providers of video on-demand in the Spanish audiovisual panorama, which it is essential for understanding not only the sphere of Spanish television but also more broadly the European context.