What is Viral Advertising

In Turkic Republics, which became independent from the Soviet Union in 1991, advertising has passed through various stages from history to the present. In the Soviet Union period, the advertising media of the state monopolized the advertising media. Turkish Republics, after the independence of all kinds of people and organizations, have adopted a structure where they can introduce their own products. This study focuses on the advertising media in the Turkish Republics and on the structural changes they have created in the advertising narrative. In this study, advertising texts are examined by applying structural analysis in post-independence Turkish Republics. The first chapter outlines the transformation of traditional advertising and advertising narrative from the Soviets to the present. In the second part of the study, based on the findings obtained in the analysis of the Turkish Republics, narrative structures in the sector are published. The work is complemented by a narrative and a conclusion on the future of advertising.