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What is Viral Sampling

Encyclopedia of Information Science and Technology, Third Edition
The exponential participation rate that occurs when a trusted member of a study population deems research study participation important or interesting and shares this with the population without the researcher first identifying and contacting members of the study population ( Palys & Atchison, 2012 ).
Published in Chapter:
Virtual Research Integrity
Carla J. Thompson (University of West Florida, USA) and Byron Havard (University of West Florida, USA)
DOI: 10.4018/978-1-4666-5888-2.ch649
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