What is Virtual Immersion

Digital technologies of virtual reality (VR) are swiftly immersed into the material associations area and inflating it with novel means of fulfilling business goals. The higher intricacy of managing various and fast-advancement business models might lead innovators in applying highly developed technologies such as VR. It refers to technologies in scripting the perceived reality. Considering the advancement of VR technology, several business sectors have initiated to wake up to the probable use of VR. Scrutinizing the historical background and application results, it turned out that VR applications are an efficacious and motivation enhancing alternative to typical tools in business process amelioration. This chapter fills the literature niche by discussing the implications and suggesting future lines of research in lending a hand to organizations to promote their business activity by applying VR technologies.