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What is Virtual Marketing

Chapter 3
Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy
The marketing activities that have an insertion of all types of social networking tools to create the brand image of the products or services.
Published in Chapter:
Inclusive Entrepreneurship for the Micro, Small, and Medium Enterprises: The Economic Perspective
Aniruddha Vilas Thuse (Anekant Institute of Management Studies Baramati, India)
Copyright: © 2016 |Pages: 28
DOI: 10.4018/978-1-4666-8798-1.ch003
Abstract
An inclusion of entrepreneurship practices within organization is outcome of its style and culture. The Micro, Small and Medium Enterprises or MSMEs in developing countries are needed to be much innovative by replacing the traditional ways of running their businesses. Knowledge Management in all functional processes is unavoidable insertion for them now days. In this chapter, the focus is thrown on this important aspect. The necessary information is collected from the secondary published data about the MSME sector in India and other Asian countries. This chapter will highlight the essentials of entrepreneurship for the MSME and is attempted to provide suggestions to the selected groups as far their productive development is considered. The MSME sector of India is taken as a study- base for discussion. But the applications are suitable for the MSME in other developing countries also.
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