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What is Media Richness Theory

Encyclopedia of Strategic Leadership and Management
A media’s ability to faithfully reproduce the information being conveyed without any distortion or loss.
Published in Chapter:
Virtual Teams, Technology, and Leadership: A Primer
Geraldine Torrisi-Steele (Griffith University, Australia)
Copyright: © 2017 |Pages: 10
DOI: 10.4018/978-1-5225-1049-9.ch047
Interactions among humans are always very complex and the outcomes of their interactions can be unpredictable. Subsequently, when a group of people are required to come together as a team for the purpose of accomplishing common goals, there is potential for either great success or great failure. When individuals are separated by distance, as is the case in virtual teams, interaction is mediated by technologies and presumably this leads to a greater level of interaction complexity and presents a greater challenge to leaders and managers. In effort to meet the challenges of globalization and the digital age, many organizations are shifting from hierarchical top-down organizational structures to the flatter organizational structures afforded by team-based approaches. Driven by the need for global business and the great array of Web 2.0 technologies, effective leadership in virtual teams is now an important consideration for leaders. The basis for enactment of effective leadership in virtual teams must be an understanding of the nature of virtual teams. The author's rationale for the writing the present chapter is thus to highlight major features of virtual teams and to bring to the fore core issues related to these features which impact significantly on team performance.
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More Results
Virtual Teams
Theory on mediated communication that highlights the extent to which a medium is capable of sending rich information (i.e., text, smell, pictures, noise, etc.) as well as the proposition that media use is most adequate if the medium is matched with the complexity of the task at hand.
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Seeking Patterns of Digital Deception
a theory suggesting that lying is highly equivocal, inclining people to lie more in rich media that feature multiple cue systems, immediate feedback, natural language, and message personalisation.
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Working Anywhere Management Opportunities and Challenges
A framework used to describe a communication media's capacity to reproduce information without loss or distortion. Communication media have varying capacities for resolving ambiguity, negotiating varying interpretations, and facilitating understanding. For example, the online text is less 'rich' than video chat.
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Media Channel Preferences of Mobile Communities
The rational process of media selection so that the characteristics of the communication channel is matched with the content of a message in order to reduce its uncertainty.
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Trust in Computer Mediated Communication
The ability of a communication medium to accurately reproduce the information sent over it.
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Evolving Gender Communication Issues in E-Collaboration
A communication theory that places media upon continuum with regard to their capacity to provide rapid feedback, convey non-verbal cues and personality, and support the use of natural language.
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Developing Synergies between E-Collaboration and Participant Budgeting Research
Theory that claims that lean media are not appropriate for knowledge and information communication (i.e., equivocality and uncertainty reduction), and that the adoption of media and the outcomes of its use will usually reflect this fact.
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Contact and Interactivity in Televised Learning: 15 Years Later
A theory that considers the capability of technology to provide a rich or lean communication experience.
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An E-Collaboration Overview of Behavior and its Relationship with Evolutionary Factors
Theory which claims that communication media which does not possess nonverbal cues present in face-to-face communication are considered to be lean media. The use of lean media is seen as yielding lower quality outcomes.
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