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What is Anticipated Audience Reaction

Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
A method of testing drafts of a composition that depends on the writer’s ability to imagine what any audience member might say or think in response to the draft.
Published in Chapter:
Virtual Writing as Actual Leadership
James R. Zimmerman (James Madison University, USA)
DOI: 10.4018/978-1-59904-893-2.ch035
This chapter applies the evolving principles of electronic communication rhetoric and recent leadership theory to the daily practice of e-mail composition by leaders in large organizations. It articulates principles and techniques for new and midlevel leaders who most need to use e-mail. This analysis specifies opportunities and pitfalls and recommends that e-mail be a planned, significant part of an overall strategy to communicate the leader’s vision while offering support and information to peers and superiors. The discussion addresses rhetorical principles and practices as they apply to the advantages and disadvantages of leadership via e-mail, and it advocates a composition process to increase effectiveness and reduce inefficiency for all levels of leadership in large organizations.
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