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What is Web Analytics

Chapter 8
Handbook of Research on Web Log Analysis
The measurement of visitor behavior on a Website.
Published in Chapter:
A Review of Methodologies for Analyzing Websites
Danielle Booth (Pennsylvania State University, USA)
Copyright: © 2009 |Pages: 22
DOI: 10.4018/978-1-59904-974-8.ch008
Abstract
This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.
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Chapter 15
Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses
It is defined as the measurement, collection, analysis, and reporting of Internet data for understanding and optimizing usage.
Published in Chapter: Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses; From: Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
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Chapter 756
Web Analytics Overview
The technology and method for the collection, measurement, analysis and reporting of websites and applications usage data Web log: a text file generated by a web server to record server activity and communication data.
Published in Chapter: Web Analytics Overview; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 485
Studying Educational Digital Library Users and the Emerging Research Methodologies
The analysis of web usage data captured in a system log or by page-tagging scripts (e.g., the number of (website) visits, unique visitors, and page views; geo location of visitor IP address, length of visit, page of origin (referrer), and bounce rate (visitors that leave the site for another).
Published in Chapter: Studying Educational Digital Library Users and the Emerging Research Methodologies; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 10
Digital Marketing Best Practices for Management in Tourist Destinations
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Chapter 56
Data Analytics for Strategic Management: Getting the Right Data
The process of analyzing the behavior of visitors to a Web site.
Published in Chapter: Data Analytics for Strategic Management: Getting the Right Data; From: Encyclopedia of Strategic Leadership and Management
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Chapter 23
The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution
The process of website users’ behavior analysis, performed in order to attract more visitors to a specific web location.
Published in Chapter: The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution; From: Handbook of Research on Social and Organizational Dynamics in the Digital Era
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Chapter 2
Digital Marketing Best Practices for Management in Tourism Destinations
Set of techniques that analyse data on operations performed on a website.
Published in Chapter: Digital Marketing Best Practices for Management in Tourism Destinations; From: Impact of New Media in Tourism
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Chapter 7
Uses, Limitations, and Trends in Web Analytics
The study of the behavior of Website visitors; the use of data collected from a Website to determine which aspects of the Website work towards the business objectives (for example, which landing pages encourage people to make a purchase).
Published in Chapter: Uses, Limitations, and Trends in Web Analytics; From: Handbook of Research on Web Log Analysis
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Chapter 12
Analytics for Nonprofits
Measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing Web usage.
Published in Chapter: Analytics for Nonprofits; From: Encyclopedia of Business Analytics and Optimization
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Chapter 20
Web Usage Mining and the Challenge of Big Data: A Review of Emerging Tools and Techniques
It means the analysis of web data to understand web usage and to improve the effectiveness of a website. It is also a tool to derive business intelligence.
Published in Chapter: Web Usage Mining and the Challenge of Big Data: A Review of Emerging Tools and Techniques; From: Handbook of Research on Trends and Future Directions in Big Data and Web Intelligence
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